The 90×65mm rectangle — our largest magnet
Roughly the size of a business card, and that comparison is the point: this is the magnet to order when the message matters more than the ornament. A logo, a full address, a phone number, a list of services and an opening time all fit comfortably, at a size someone can read standing at the fridge.
Specifications
| Size | 90 × 65mm |
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| Comparable to | A standard visiting card |
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| Front | Printed face, flat |
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| Face protection | Clear mylar film |
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| Back | Flexible magnetic sheet, full area |
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The business case
A visiting card gets filed or binned. The same information on a fridge magnet stays on the door for years, at eye level, in the room where people look up phone numbers.
That is why the steadiest buyers of this size are local service businesses: tuition centres, clinics and dental practices, plumbers and electricians, packers and movers, tiffin and catering services, gas and water suppliers, cab operators, and pharmacies that deliver. If your customer needs to find your number in a hurry, this is the cheapest way to already be in the room.
It also works for restaurant delivery inserts, real-estate and insurance agents, and any company with an annual calendar to hand out.
Laying out a large magnet
The commonest mistake is treating the extra space as permission to fill it. A magnet is read from a distance and at a glance, so decide the one thing it must communicate — usually a phone number — and set that as the largest element on the card. Everything else is support.
Practical hierarchy that works: business name at the top, the phone number set very large in the middle, services in one short line, address small at the bottom. Resist a QR code as the primary element; people standing at a fridge reach for the phone number, not the camera.
Design at 90×65mm with a few millimetres of bleed on every edge, at 300 DPI or higher, in JPG, PNG, PDF or AI. Full-colour CMYK printing.
Bulk pricing and delivery
The first tier starts at a very low minimum, so a trial run is cheap before you commit to hundreds. Rates step down at each tier. Standard delivery 5–7 business days from artwork approval, with 2–3 day express to select pin codes. Made in Villivakkam, Chennai; shipped across India.
